Case study:

Sketch of a man with glasses and a beard, wearing a shirt, on a beige background.

Richard Vere, Evo.

Generating leads and establishing brand credibility for Fintech startup.


Social media profile of Richard Vere, Managing Director at Evo. The profile includes a profile picture, links to Evo and University of East Anglia, and a headline about growing insurance businesses profitably. Located in Chelmsford, England, UK, with over 500 connections.

Richard is a fintech founder with over 20 years experience in the insurance sector. As the Managing Director of Evo, a new insurtech solution, Richard wanted to establish and maximise his LinkedIn presence to raise awareness of Evo to their ideal target customers and drive enquiries.


Built network of 3000+ ideal customers (from 0)


Established LinkedIn as primary channel for sales enquiries


Grew personal and brand awareness to launch new product to market

Campaign Highlights:


1291% increase in brand content views (within first 3 months)

“inFORMULA’s expertise shaped our LinkedIn strategy, which resulted in an ongoing flow of valuable connections and leads within our target market.”

Richard Vere


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