Case study:

Hand-drawn portrait of a man with a bald head and facial hair, wearing a collared shirt, showcasing a realistic and detailed sketch style.

Ross Holliday, Expert Thinking

Transforming the digital client acquisition strategy for sales leader and technology company.

LinkedIn profile of a sales director with company logo and background image of smiling professionals, includes connection details and interaction options.

Ross is a high-energy sales director in the Information Technology sector. As a regular LinkedIn user with an established outreach strategy, Ross sought inFORMULA’s help to optimise his presence and strategy, maximise his sales opportunities on LinkedIn, drive awareness of his brand and save his time so he can focus on closing new deals.

Built over 175 high-value ‘ideal customer’ connections within 60 days

568% increase in personal brand visibility in comparison to pre-campaign

44.2hrs of time saved in first 60 days

Campaign Highlights:

Helped establish as thought leader within niche

“With inFORMULA's help, my LinkedIn presence has experienced remarkable growth. Their strategy has helped build a network of target customers and initiate conversations with some genuinely high-value leads.”

Ross Holliday

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